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The DWM contact or enquiry management system (CMS/EMS) provides the means of recording enquiries and of following their progress as they processed through the business.
The contact/enquiry management system has been developed with these features in mind:
The core of the CMS/EMS, which prior to delivery we tweak to suit the particular business in which it is to be used, includes:
These are two general-purpose modules that extend our CMS/EMS as a marketing tool:
Provides mail-merge support for your PR, marketing and event management efforts and tracks response to each initiative.
If you keep lifestyle information about your prospective customers, you can filter your prospect base to target efficiently and to track links between lifestyle factors and the interest exhibited by your prospects in particular products or services.
If your requirements are not covered by existing modules, we will develop new, or adapt existing , modules to suit your business.
The Dealer Management System (DMS) of our client, a Land Rover dealership, would accept information only once a vehicle purchase had been made. Records of enquiries that did not lead immediately to sales ended up in a mish-mash of e-mails, spreadsheets, telephone records and diary entries. That is, if a record was kept at all.
We supplied an CMS/EMS to capture all enquiries from people who are not yet customers of the dealership.
Our client logged nearly 4,000 new contacts in the first four year's use of CMS/EMS, and selectively marketed these potential customers from within CMS/EMS.
Contact details, call log and action log, vehicle preferences and test-drive details, and lifestyle profiles are stored in CMS/EMS and are mixed and matched to present marketing and sales opportunities.