Keeping tabs on the marketing effort

Contacts Management and Marketing Database

The off-the-shelf software DMW Consultancy's client was using did not provide the flexibility to manage hundreds of customer companies, thousands of customer contacts, thousands of products and a portfolio of value-added services.

DMW developed a relational database and imported the existing marketing data into it.

Key features of the database provide the marketing department with the means to track all communications with client contacts, and to target accurately contacts likely to be interested in particular products and services.

We added modules for tracking the outcome of marketing campaigns, and to administer seminars and corporate entertainment events.


Value to Client

A flexible and powerful marketing tool and cheaper alternative to a CRM (Customer Relationship Management) system:

  • Matching of customer contacts to products and services
  • Tracking of marketing initiatives
  • Intelligence-based support for sales team
  • Complete record of contacts with customers
  • Improved management of sales effort.

Client

A corporate IT VAR.


Platform

Microsoft Access and VBA.